We often associate cities with styleâ€"think New York, Paris, London, Milan. Unfortunately, St. Louis doesn’t generally make that list. For those of us that live in the slightly dream-like place that is the world of fashion, we like to pretend that our Wash. U. classmates don’t complain about dressing up for class or that the DUC hallways are our runways. For true fashionistas, there is an upcoming event where we won’t have to make believe: Sept. 6, 6 to 9 p.m., at Fashion’s Night Out (FNO).
The event is celebrating its the fourth anniversary, and those planning FNO have perfected it to a T. It originally began in 2009 as a way to encourage shopping and celebrate fashion during a time of economic hardship when people could no longer afford couture. It’s now an international event, stemming from the streets of New York and finally making its way near and far, into malls of Midwest suburbia as well as boutiques across continents. So poor, suffering fashion-addict students, unite!
In New York, the event spreads across the island of Manhattan, attracting a whole host of celebrities. Although St. Louis’s FNO may not be about who’s who, New York’s version certainly is. Famous bloggers such as Tavi Gevinson of The Rookie and Leandra Medine of The Man Repeller have chosen their favorite designers’ stores to frequent for the night. The famous girl-who-wants-to-have-fun Cyndi Lauper will perform at Manolo Blahnik’s street boutique. Vogue editor Grace Coddington is hosting her own soiree at Balenciaga’s store in Chelsea. Bergdorf Goodman will celebrate its 111th year anniversary with Rachel Zoe, Lela Rose and other designers. But don’t fear, you won’t miss out on all the fun if you follow FNO Live on Instagram beginning at 5 p.m. EDT. You can even be a part of the action by putting your artsy-pic skills to use with the tag #FNO for a chance to be featured in the live stream.
Obviously, the best way to be part of the action is to join your fellow St. Louis fashionista’s tonight at Neiman Marcus. Although Saint Louis’s FNO won’t be of the same magnitude as New York, it still offers a number of entertaining events throughout the evening. A true match made in heaven: the ever-classy Plaza Frontenac and the magazine STL Style team up to create a fashion soiree. Break out your best new fall styles while you pretend it’s not 100 degrees outside as you sit in the cool air conditioning of Neiman Marcus. Dine on hors d’ouevres from some of St. Louis’s finest restaurants like La Cantina and Scape and listen to music by DJ Needles before watching fall trends strut down the Neiman Marcus runway with the debut of “The Art of Fashion.†Make sure to RSVP at [email protected] before heading over! Throughout the evening select stores will also be holding sales and Macy’s will be hosting fashion and beauty expos with free makeovers and hair consultations.
In the practical sense, Fashion’s Night Out is a night of opportunity. It’s a chance to mingle with St. Louis editors, designers and top stylists. Make those connections your parents and teachers always told you you’d need. In another sense, it’s a night to pretend we don’t wear sweatpants to class and that we have all the time in the world to flip through every page of the September Vogue. Take a break from the surprising amount of homework that we all have in the second week of school and have a true night out.
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